- In early Hollywood the performers were anonymous and ofter not even proper actors.
- The producers refused to name them as they were worried they would demand more money.
- In 1910, Carl Laemmle instituted a wage inflation by offering Biograph Girl from $24 to $1000, she took it became the first film star, named Florence Lawrence (FL)
- Laemmle promoted FL by planting a story in the St. Louis press, saying the she had died in an accident.
- The creation of a star requires mass media. It is insufficient for stars only to appear in films, TV, etc. details of their lives need to be circulated in the public domain, they don't even have to be true, just of interest to the audience.
- A factual profile of a film star us just as much a part of the constructed image as the star's appearance in films.
Celebrities
- Celebrities rely upon the secondarceleby texts for the construction of their persona.
- In recent years the numbers of sports celbrities has increased, especially British footballers.
- Magazines tend to bre 'kinder' in their coverage. Newspapers, especially the 'red tops' are more likely to 'bite' the 'celeb'.
- The media coverage of Princess Diana seemed to dominate her life so much that, at times, it semmed she did not feel alive unless she featured in the press.
Personalities
- Similar to celebrities, they haven't done anything worth celebrating.
- They rely upon nothing except being celebrated in publications, such as, Chat and Hello magazines.
- They are only famous for being famous.
- Caprise Bourret came to 'fame' in 1996 as UK's new Miss Wonderbra and populated Lad's Mags for many years afterwards.
- By 2001 Caprise Bourret was attempting to become a pop star as a way of feeding further coverage.
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