Coexist

I am designing an inter-cultural, female Hip-Hop group. There will be one white, British woman, one black, British woman with African dissent, one Japanese woman & one Indian woman.
The group will be around the age of 20-25 because I am targeting the Hip-Hop market internationally, predominantly the teenage market.

Ms. Africa - The black, British/African woman will be presented as 'sexy' having her hair in pigtails. She will wear trainers with an african style skirt and top revealing cleavage but with a western style hoody over the top to add the urban element.

 Ms. Britain - The white, British woman will be presented as very urban with a particularly british twist. She will have her hair down wearing plenty of make-up. She will wear jeans, trainers with a hoody. Under the hoody she will wear a white shirt and a dickie bow as the British twist.

Ms. Japan - The Japanese woman will have her hair and make-up like that of a Geisha woman, traditional to Japan. She will wear a hoody and jeans with trainers and she will carry an umbrella like the one in the picture.

Ms. India - The Indian woman will not be showing any skin except her face and hair. She will wear a Sari with a denim jacket over the top to add the urban element.

Music Video

Coexist's first single will be a cover of Black Eyed Peas' Where is the love? this is because it is a song  about bringing the world together and it questions society's views on different cultures. The group will give the song an electro/dance backing track giving it a more party feel. The video will consist of narrative and performance. The narrative will follow each member of the group individually, from their home nations to a giant part in London city centre. The performance parts will be taking place in a large arena full of people dancing a long, looking to be having a great time.

PRESS RELEASE 

Coexist lead a protest throughout London, campaigning about ending racism throughout the country and the world. The story gets media coverage in the newspapers and on the television news, as the protest becomes so large that it has to be controlled by police.

All of the proceeds from Coexist's new single will go to charities supporting 3rd world country development and aid. They will also play a huge, free, one night concert at Hide Park, London City with all drink, food and merchandise sales going to the same charities.